Probably the best in terms of email, but no landing pages!
June 11, 2020

Probably the best in terms of email, but no landing pages!

Sam Nelson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use it for email marketing automation to follow up with leads that I collect from my blog. It helps me keep readers in the long term.
  • Great marketing automation
  • Great support
  • Competitive pricing
  • Great deliverability
  • Can be hard to use when you first start, just like anything else.
  • No landing page builder.
  • ROI of one of my blogs.
  • Reader retention has increased.
  • Great for re-marketing.
I still use all 3 of them actually just for different purposes.
However, ActiveCampaign really outperforms both GetResponse and Kartra in:
  • Deliverability
  • CRM (Although, I don't use it as a blogger)
In terms of email marketing and CRM, it's probably one of the best (if not the best) on the market.
If you're simply looking for a high-quality and effective autoresponder, while collecting email somewhere else, then ActiveCampaign would be a great choice. However, if you're also looking for a landing page builder, then you might want to go for another solution. Overall, it's probably the best at what it does. The deliverability is great too, so a 9/10 overall.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
8
A/B testing
8
Mobile optimization
10
Email deliverability reporting
9
List management
8
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
8
Dashboards
10
Standard reports
9
Custom reports
8
API
10
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated