ActiveCampaign - hidden gem everyone should know
June 12, 2020

ActiveCampaign - hidden gem everyone should know

Brian Armstrong | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is being used by the sales and marketing department. As a small business with positive growth, it was the first CRM implemented by the company. It helps us connect and engage with our current customers and helps to manage prospects and leads. The main idea is for better email marketing and contact management but with simplicity in mind and still robust enough.

Pros

  • Tutorials.
  • Reporting.
  • Customer service.
  • Ease of templates and customization.

Cons

  • Explain more real-life scenarios of when or why to use certain tools. For a novice, many tools can be overwhelming or time to learn. Just better “picture-painting” of why some tools were developed or help describe tools that are best for small business versus enterprise.
  • I just can’t think of any other cons. It really is a fantastic solution and fun to work with
  • Time for more sales activities as it organizes everything in one spot.
  • 135% growth in new leads in one month from first campaign.
Without naming other CRM vendors, I researched ten. Some who are very well known and have experience, others who have been around for about 10 years, and others who are very new or I have never heard of before.
My experience has only dealt with either Salesforce or Netsuite. Those were good for enterprise but way too much stuff and pricey for small business. ActiveCampaign, in the end, was a very easy choice.

Overall, ActiveCampaign is a very good software for small businesses, rookies, or those interested in trading up for quality, but without scaring you off with an abundance of complexities. It has one of the best user interfaces for building automation campaigns, making it easy and enjoyable to use.

Some of my best pros about this thus far are: ease of use (even without the awesome tutorials), affordable (gives so much for the price!), Customer service ( I try to catch up with them as they want me to succeed faster than I think I can - they are ALWAYS there to support), and reporting (I love looking at data and results after a campaign...so intriguing and detailed). At my stage of using ActiveCampaign, I really can’t think of any flaws. Maybe with time and experience, I can come back for another review. But, really, one of our best investments!!

ActiveCampaign Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
8
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
9
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
10
Standard reports
10
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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