Quick thoughts from a new user
June 11, 2020

Quick thoughts from a new user

Ben Stonyer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

Active Campaign is being used by Phantom Billstickers for email marketing campaigns. It is being used by the Marketing department only at this stage, but we are looking to extend the CRM piece to the Sales team. The automation functions as a way for us to send engaging and personalized content to customers to encourage them to become repeat customers.
  • Setting up automation is very easy and intuitive.
  • The onboarding process and help from Active Campaign has been amazing and helped solve any issues I have had.
  • Some of the personalization on automation requires too much input of information or assigning when it could be a simple client detail from the client card.
  • It's enabled us to run intelligent and efficient email marketing campaigns, which was one of our objectives this year.
  • Shopify integration is going to be great for when we launch that part of the business in Q3.
It's much better than Mailchimp. Active Campaign leaves Mailchimp in the dust with all the features it offers.
If you have a large customer database and want to send automated emails, then Active Campaign is great.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
7
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
8
List management
7
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
7
Standard reports
7
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated