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Flexible Email Marketing Software
June 11, 2020

Flexible Email Marketing Software

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is primarily being used in my company as an email marketing service, though it does have TONS of other features on the higher-level plans.
  • Segmentation.
  • Automations.
  • Ease of use.
  • Integration with more tools.
  • Positive ROI, allowing me to nurture those signing up for my lead magnet.
  • Positive ROI, allowing me to create a list of people awaiting a launch.
  • Positive ROI, allowing me to catch those who fell through on my evergreen webinar, funneling them back to the webinar/creating urgency for them to purchase.
ActiveCampaign is perfect if you are newer to email marketing or if you are a large company handling a lot of contacts. There are templates to make getting started super easy and it's incredibly flexible and customizable.

ActiveCampaign Feature Ratings

9.6
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
A/B testing
10
Mobile optimization
7
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.3
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
7
9.0
Calendaring
8
Event/webinar marketing
10
Social Media Marketing ()
Not Rated
10.0
Dashboards
10
Standard reports
10
Custom reports
10
9.5
API
8
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10