ActiveCampaign for real estate
June 15, 2020

ActiveCampaign for real estate

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign helps us identify likely prospects for sales and purchases in real estate after they've entered our funnel, remain top of mind with prospects, and deliver relevant messages to various prospect segments.

Pros

  • Lead scoring.
  • Marketing automation.
  • Flexible pipeline design.

Cons

  • It would be awesome to see more flexible relational database features a la Podio.
  • It would be awesome to be able to add customers without providing an email address.
  • It would be awesome to be able to create 'Deals' without tying them to a contact record.
  • It would be awesome to be able to have certain custom field groups only appear in certain contact or deal types.
ActivCampaign is just more powerful.
It's awesome for email marketing, pretty good for SMS marketing (a more robust Twilio integration would be great), and the CRM is solid.

ActiveCampaign Feature Ratings

8.2
WYSIWYG email editor
7
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
7
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
8.8
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
7
Automated sales alerts and tasks
8
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
5.5
Social sharing and campaigns
6
Social profile integration
5
6.0
Dashboards
6
Standard reports
Not Rated
Custom reports
Not Rated
7.5
API
7
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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