Easy and intuitive way to create automations
Updated August 27, 2021

Easy and intuitive way to create automations

Umberto Massimino | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign to create opt ins forms and email automations. It helps with my lead generation and customer service. We are a small company and we do not have departments. Recently it has been great tool to use to add value to our clients experience. It has also helped with clients acquisition and leads generation.
  • Very intuitive way to set up automations.
  • Very customisable forms.
  • Easy contact list editing and management.
  • Great template available
  • Forms could have more personalised background like pics.
  • Videos played in the emails
  • Much easier to link to website and generate links.
  • Great with email marketing.
  • Faster clients response
I just found it a much easier platform to use against others. Generally more intuitive. Great customer service. I did not expect the initial call to check if i needed any help with my set up.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is great for leads and automations. We didn't find any other scenarios where what they offer is not appropriate. After the recent updates the service has improved and the platform is it much easier to use.

ActiveCampaign Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
10
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
10
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using ActiveCampaign

1 - Well i use it personally to create value adding automations, leads collection forms and follow up/sales emails for offers.
1 - General understanding of lead generation softwares it is enough. I have started with no knowledge about this particular software and it didn't take long to get used to. There is a lot of informational material on the platform and the customer service is great in case you get stuck.
  • Leads generation
  • Promotional sales email
  • Value adding sequences
  • The way in groups or rates contacts
  • More specific automations using different platforms features
I have already renewed the subscription for 2 years

Evaluating ActiveCampaign and Competitors

Yes - Mailchimp, i didn't find it as intuitive as active campaign.
  • Price
  • Product Usability
Active campaign has been referred to my by a friend of mine. After the initial trial i realised it is not too techy and easy to use
I would not change anything

ActiveCampaign Implementation

Practise a lot with the platform options
Not sure - It was something new and no changes were required

ActiveCampaign Support

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
No i didn't as it is not required
The initial set up call wasn't expected and i really like it and appreciated it.
Very quick resolving issues.

Using ActiveCampaign

ProsCons
Like to use
Relatively simple
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
None
  • Create new forms
  • Create new automations
  • Reporting
  • The site option
Initially i had to learn how to use the interface and it took some time