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My #1 choice for marketing automation
July 04, 2020

My #1 choice for marketing automation

Monique Idemudia | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign throughout our whole organization. It helps us to keep track of all customer-related business activity. It is an excellent tool to attract and maintain great customer relationships.
  • Lead generation.
  • Email and marketing automation.
  • Emails created within automations should be available under general campaign emails too.
  • Some pop-ups don't come with an X to close them, for example, one on one email.
  • Recognizing custom forms that have not been created with ActiveCampaign.
  • ActiveCampaign pays for itself fairly quickly.
ActiveCampaign is better and more advanced than Mailchimp. ActiveCampaign has a better price-performance ratio than HubSpot.
ActiveCampaign is well-suited for all small businesses, freelancers, and solo entrepreneurs who have a website and want to generate leads. It offers excellent automation functionalities that are just necessary to stay on top of things so you have time for more important things.

ActiveCampaign Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using ActiveCampaign

1 - Marketing
1 - Open.
  • Lead generation
  • Automating competitive tasks
  • Text message marketing
  • Sending browser notifications
I am 100% going to renew ActiveCampaign.

Evaluating ActiveCampaign and Competitors

  • Price
  • Product Features
  • Product Usability
I was looking for something with advanced features and found it with ActiveCampaign.

ActiveCampaign Support

I have always had my questions answered quickly and friendly and highly satisfactory.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
No - I think everybody who is a customer deserves premium support and there shouldn't be two classes.
When I joined the partner program and reseller program the support of getting started was phenomenal.

Using ActiveCampaign

It's easy to use.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Feel confident using
Familiar
None
  • Automation trees
  • Writing and designing emails
  • Collecting contact info
  • Resending an automated email to a single contact again