Item: ActiveCampaign
Rating: 9
Author: Serge Waseh

Use Cases and Deployment Scope

We use ActiveCampaign for many purposes to send out newsletters, to recover abandoned carts, and to stay in contact with our email lists. It helps us to nurture the relationship with our customers and potential customers.

Pros and Cons

Auto Responder
Recover abandoned carts
Lead Generation

SMS not included as core feature
Ease to use
Landing Pages

Return on Investment

Better open rates and uplift in sales
Understanding our customer behaviour

Alternatives Considered

Mailchimp

I have found ActiveCampaign to be easier to use, even with its learning curve, than Mailchip. We are also able to do more and ActiveCampaign provides better value for money.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Usability

It Provides videos you can watch to help you navigate the software there are also dynamic pieces of content that appear on the screen to help when new features are lauched

Support Rating

I have only had to use their support service once so far as everything works fine but when I did the response was fast and everything got sorted out

Likelihood to Recommend

ActiveCampaign is been great in helping us recover abandoned carts as we are able to follow up with customers that don't complete the purchase on our website. This has given us a 2-3% uplift in sales.

ActiveCampaign Review

Software Version

Overall Satisfaction with ActiveCampaign