This is How You Do Email...And More!
Updated September 03, 2021

This is How You Do Email...And More!

Greg Howard | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Other

Overall Satisfaction with ActiveCampaign

I use Active Campaign to run my mailing list and all my promotional & course emails.

ActiveCampaign allows me to trigger personalised, timely emails to my clients without my constant intervention which as a business owner gives me more time to concentrate on growing my business.

As a creative person I love the visual automation builder and the fact that you can trigger different actions/automations based on my customers behaviour.

I also love the fact that [ActiveCampaign] seamlessly integrates with the other software I use.

  • Visual Automations Builder - This helps you see clearly how your automations will work
  • Deep WooCommerce Integration: Means I can trigger/schedule emails to customers who have purchased certain products
  • Can be slow to load
  • Can be pricey depending on what you need to do
  • Decreased the amount of time spent on mundane tasks
  • Provides me with plenty of tools to help grow my business
Much more robust, better deliverability rates, better automations, more opportunity and ways to grow your business

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

If you are a small to medium sized business looking for a way to manage all your leads or existing customer communications and are looking for a program that integrates with your existing software and does all this well then look no further.

I only wish that I had moved to ActiveCampaign earlier.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10

Using ActiveCampaign

  • Running automated email sequences to coincide with courses
  • Targeted sales email for sales funnels
  • Saves me heaps of time automating mundane procedures
  • Active campaign lets me trigger texts to myself notifying me of students progress through each course they take which then allows me to send out little incentives to reward them.
  • Trying to remember to log in to my course platform to do this every day would be a nightmare. Just another way that Active Campaign takes over a menial task and lets me concentrate on more important things
  • Sky is the limit!
There is nothing better out there by a mile!

Evaluating ActiveCampaign and Competitors

Yes - Mailchimp - Active Campaign provides all the features they did plus more...much, much more and the system is much easier to navigate.
  • Product Features
  • Product Usability
  • Product Reputation

ActiveCampaign Implementation

Yes - Updated review to include more information 3rd September 2021
Change management was minimal

ActiveCampaign Support

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
No because the support I get is adequate for my needs
Active Campaign provides businesses with some fantastic automations but sometimes it can take a little time to get your automation working correctly. This was the case a few months back when I was trying to tag customers with different tags when they placed orders depending on what they had purchased.

After scratching my head for a few days because things were not working as expected (it was a complicated automation in my defence lol!) I reached out to support and they got things working perfectly in no time.
Excellent!!! Fantastic support from staff who know exactly how the product works - a very are thing these days!

Using ActiveCampaign

ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Running sales campaigns to segments of my list
  • Tagging subscribers so that I can segment them
Fairly short learning curve required to use the main features of the program