Item: ActiveCampaign
Rating: 9
Author: CiCi Reagan Twining 👑

Use Cases and Deployment Scope

I use ActiveCampaign for all my email marketing. I also have used it to create sign-up forms for lead magnets as well as sales funnels. It allows me to stay connected and ensures that no matter what happens on my social media platforms, I own my list and therefore can still connect with my people.

Pros and Cons

Sign-up forms
Lists to organize your audience
Funnels

The automations can be hard and time consuming to set up

Return on Investment

It's helped me grow my email list
It's given me the ability to create detailed automations based on my lead magnets

Alternatives Considered

Mailchimp

ActiveCampaign has better functionality as far as scheduling campaigns, segmentation, and automations. People tend to have a higher opinion of it so it looks better to clients and customers. The reports are much more detailed. You can customize the design more and save things to drag and drop into other email templates, which is great for things like social links.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

Capsule CRM, Xero

Likelihood to Recommend

As a solopreneur, I really appreciate the ability to create and schedule campaigns to go out, as well as crafting automations so my audience is being nurtured even when I'm busy with other things. It's also helpful that my VA is good with Active Campaign and can assist me in managing it. I think whether you're just starting out and building your list or have thousands of people, it's a great option because it's so versatile.

Great for solopreneurs

Software Version

Overall Satisfaction with ActiveCampaign