ActiveCampaign makes automation simple
September 06, 2021

ActiveCampaign makes automation simple

Olivia Hutchison | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign across my entire business. I am a copywriter and email strategist that mainly works with small online business owners, coaches and consultants. I love using ActiveCampaign because I’m very visual, and the flows and automation set ups are very simple to implement and understand. Clients love being able to see their customer journeys mapped out.
  • Ease of use
  • Great customer service
  • Excellent UX design
  • Overall design of forms
  • Design of emails could improve
  • Automations have increased revenue
Active campaign blows others out of the water in terms of ease of automations and flows. The only other service comparable is klaviyo for e-commerce.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

I love ActiveCampaign for small businesses, and especially personal brands. It may not be well suited for large e-commerce brands.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
8
Dashboards
10
Standard reports
10
Custom reports
9
API
9
Role-based workflow & approvals
9
Customizability
6
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
10