Item: ActiveCampaign
Rating: 9
Author: Argyris Skouloudis

Use Cases and Deployment Scope

We use ActiveCampaign for all our e-mail campaigns and our monthly newsletter for automating the entire process. All of our contacts are managed by ActiveCampaign. We have created several automations integrating ActiveCampaign and other tools like Zapier, Trello, and Slack.

The tagging system is very efficient and the automation dashboard is easy to use but very powerful.

Pros and Cons

Automations
Email campaigns
Contacts handling and tagging

Make Pages section available to all pricing plans

Return on Investment

Reduce time needed to run email campaigns by 70%

Alternatives Considered

Mailchimp and Moosend

ActiveCampaign is easier to use, offers more flexibility, and lets you customize all aspects of your campaigns.

ActiveCampaign is more efficient in automating processes and offers more integration possibilities with other tools.

I tried Moosend in the past, but I switched to ActiveCampaign when I witnessed firsthand what it is capable of doing.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

Zapier, Trello, Evernote

Likelihood to Recommend

If you want to have an online tool to manage your contacts, create email campaigns while automating the process ActiveCampaign is the tool you need. It integrates perfectly with tools like Zapier giving you endless automation possibilities.

Creating email campaigns and forms for landing pages is very easy. The more advanced packages also allow you to remove the ActiveCampaign branding and also create the whole landing pages for your campaigns.

A great tool to make you life easier

Software Version

Overall Satisfaction with ActiveCampaign