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ActiveCampaign was the first step to measure actions, rethink and grow!
September 07, 2021

ActiveCampaign was the first step to measure actions, rethink and grow!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign for lead management, involving the Marketing and Commercial Department. We direct the leads captured in Google Ads and Social Networks to predefined funnels with automation. We integrate forms on our website to capture leads and we manage all of them until the effective sale process. We are very happy!
  • integration of forms in websites
  • easy-to-use interface for non-specialized employees
  • task management in business deals
  • integration with billing software
  • incorporate more templates for mailing
  • full Spanish translation
  • It allows us to measure leads and increase them with different strategies.
  • We improve follow-up of monthly mailing pieces to clients.
  • The monthly reports have allowed us to reallocate Marketing budgets.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Fully recommended to integrate the Marketing and Commercial Department. Very intuitive and easy to understand use by non-specialized employees. Easy configuration of custom automation and a large number of default automations. It is a plus that it has an interface in Spanish, since all the employees do not speak English. Full support in Spanish and tutorials in this language are missing.

ActiveCampaign Feature Ratings

9.0
WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
10
Triggered drip sequences
Not Rated
8.7
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
Not Rated
Automated sales alerts and tasks
10
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
8.0
Dashboards
8
Standard reports
8
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using ActiveCampaign

5 - CMO, Commercial Director, Commercials and Community Manager.
1 - CMO configured and gaved support.
  • Lead capture
  • Mailing
  • Lead management
  • Lead Activity Tracking
  • They were all innovative ways for us as a company
  • I don't know
We are very happy!