The perfect tool for nurturing leads
September 07, 2021

The perfect tool for nurturing leads

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use Active Campaign to design and automate our customer nurturing strategy. We design all the funnels and automate plenty of actions. We mainly use the tool in order to obtain leads with forms and then to nurture them by an email marketing automated strategy. We also classify our leads depending on their behavior and answers.
  • Email marketing automation
  • Customer segmentation
  • Lead nurturing
  • CRM
  • More leads
  • More efficiency
  • More conversion

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

The perfect tool if nurturing your leads is core in your growth strategy. It is great for connecting forms with automated communications and automatically setting tags. There are other better tools if you are looking for a Sales CRM where you want to detail all the information of your sales process and deals.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
8
Calendaring
8
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
10
Standard reports
Not Rated
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated