Item: ActiveCampaign
Rating: 8
Author: Rachel Jane

Use Cases and Deployment Scope

We use [ActiveCampaign] across the entire company as a way to stay connected with potential clients and proactively addressing their needs by creating consistent, valuable content.

Pros and Cons

Customer service
Easy to use and navigate
Simple to change and grow with

Pricing maybe
More templates available

Return on Investment

It allows me to track the growth of potential clients, which has expanded from 50 to well over 500 in a year
It has allowed me to target specifically which campaigns have shown me growth or loss (unsubscribes versus clicks / reads)

Alternatives Considered

SurveyMonkey

It was a lot more limited in what you could do within it and the features/options it had available to users.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

Acuity Scheduling, a Squarespace company, Zoom

[ActiveCampaign] is great for any level of user. I myself am not at all technically inclined and I found it simple to navigate and keep up with changes in my workload. It is a program that grows with you and tracks all that is necessary to keep up with the growth of your own company.

I can't actually think of a scenario where one wouldn't benefit from their services and platform.

A must for any sized business

Software Version

Overall Satisfaction with ActiveCampaign