A complete and essential Marketing Tool
September 07, 2021

A complete and essential Marketing Tool

Camilo Honorato | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with ActiveCampaign

We as Marketing are the only department that actually used ActiveCampaing.
I mainly used it to send our Marketing Campaigns to the database I build
I also used it to embed a form into our website and some Marketing automation
The problem we solved is how to reach our many potentials customers in a massive way.
  • Email Marketing Campaign
  • Marketing Automation
  • Forms
  • Better Landing Pages Designs
  • Better Forms Customize
  • Better Bounce Mails Detection
  • Better Stadistics (Clics sometimes failure)
  • More Leads
  • Better Conversion Rates
  • DataBase Clean Up
ActiveCampaign has a lot of features over other tools
So, the good thing about this software is that integrate some other software function in a really good platform (a bit expensive, but worth it)
How easy is to set up campaigns, automation, landing pages, forms, etc.. make it one of the most complete and powerful tool in the market

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ActiveCampaign go as expected?

I wasn't involved with the implementation phase

Would you buy ActiveCampaign again?

Yes

It is a very good tool to send massive mailing campaigns, It is very easy to set up and do tracking of your campaigns results.
It is also a very good tool to automize certains actions.
I think their´s landing and forms templates are not very goods, and the quality of the pages you can create is not very outstanding.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
3
A/B testing
8
Mobile optimization
8
Email deliverability reporting
4
List management
7
Triggered drip sequences
7
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
5
Automated sales alerts and tasks
4
Calendaring
8
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
4
Standard reports
4
Custom reports
3
API
7
Role-based workflow & approvals
6
Customizability
5
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated