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ActiveCampaign - a little pricey, but worth it!
September 10, 2021

ActiveCampaign - a little pricey, but worth it!

Andrea T. Martin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign allowed me to very easily stay in touch with my email list - I was able to very easily send out newsletters, sales offers, and other communications. I was also able to tag the clients according to how they interacted with me. This also allowed me to retarget them as needed. I was a beginner that had previously used Mailchimp, but ActiveCampaign was much more robust while being very user-friendly.
  • Send out monthly newsletters to my clients
  • Tag my clients so that I can re-target them in various campaigns
  • Send out a Sales offer to my email list
  • Create a series of emails to a select audience
  • Connect ActiveCampaign to my other systems (i.e. - Leadpages, etc.)
  • The tagging feature was great, but it was difficult to learn
  • It was a little on the expensive side
  • It needed additional tiers for pricing
  • I was able to grow my email list by 500 names in just a few days
  • My revenue greatly increased by 80% due to the automation
  • My clients and revenue increased due to the tagging/re-targeting option.
I had to hire an entire team to manage Keap as it was so complex and not user friendly and it was very expensive. Mailchimp was very easy to use, but had less features that I needed. ActiveCampaign is the better of the 3, but still a little expensive. However, the features make the price worth it all. Again - very user friendly and tons of helpful features and options.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is a great CRM and a huge difference from Mailchimp. It has so many more options to communicate with clients and potential clients. From the tagging, the campaign sequence options, the newsletter options, and so much more. It is very user friendly and I was able to quickly learn how to use it.

ActiveCampaign Feature Ratings

9.6
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
10
Landing pages
10
A/B testing
Not Rated
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.3
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
10.0
Calendaring
Not Rated
Event/webinar marketing
10
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
10.0
Dashboards
10
Standard reports
10
Custom reports
Not Rated
9.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using ActiveCampaign

2 - My Technology Team, my Virtual Assistant and myself use ActiveCampaign. As my team grows, I will give additional access to them because the system is so easy to use.
3 - Tech Team (they link my landing pages, payments, etc); my Virtual Assistants and myself
  • Building my email list
  • Tagging people on my email list for re-targeting
  • Campaign/newsletters
  • Tagging/Re-targeting
  • Sales Offers
  • Continue to build my list
  • Expand the usage to more people on my team
It's a great CRM!

Evaluating ActiveCampaign and Competitors

  • Price
  • Product Features
  • Product Usability
  • Product Reputation
ActiveCampaign was cheaper than Keap, had more features than Mailchimp
I would still stick with ActiveCampaign and I would bypass Keap.