Tagging functionality and deliverability is THE game changer for us + dynamic content is revolutionizing our customer relationships!
September 30, 2021

Tagging functionality and deliverability is THE game changer for us + dynamic content is revolutionizing our customer relationships!

Adam Kawalec | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

Our whole business uses ActiveCampaign in all our communication with our customers for newsletters, broadcasts, announcements, events, and offers. ActiveCampaign is such a powerful tool when it comes to communicating in a natural and engaging way with our customers. To our organization's authenticity is important, and with the help of ActiveCampaign, we're able to come across more relatable, thanks to the personalization and other smart features.
  • Handle automations like no other service out there.
  • Is able to create more finely tuned interactions and adjust content based on user interaction.
  • Superb deliverability. In my experience very few emails go into spam folders thanks to the stellar backend of ActiveCampign
  • The automation takes some time to build. There are helpful templates, and yet I find myself wanting to build from scratch which is a bit more complicated.
  • They recently launched the page builder for landing pages that is good. And I'd like to see the feature improved and receive a facelift to look a bit more modern.
  • Opening rate has increased due to improved deliverability compared to our previous provider.
  • Customers replying to the email with personal messages and feedback thanks to them feeling that the messages are speaking to them. And this is made possible with ActiveCampaign's functions to personalize and show the most relevant information to the right audience.
  • Sales conversation has improved thanks for the more targeted content that again is a great function that can be used. To show certain content to specific users is helping us be more relevant.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

It's by far the most powerful tool for handling our customer communications, and I think the "TAG" function is such an important part of the ecosystem of ActiveCampaign that has helped us stay organized. ActiveCampaign has a highly scalable price plan which makes it perfect for small and large businesses - which is why I always recommend my clients to use ActiveCampaign.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
Not Rated
Landing pages
7
A/B testing
9
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
7
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
9
Standard reports
9
Custom reports
Not Rated
API
10
Role-based workflow & approvals
9
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated