An All-in-One tool for your marketing and sales efforts
September 30, 2021

An All-in-One tool for your marketing and sales efforts

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

Our entire growth team uses Active Campaign in some capacity. We use it for marketing efforts with email campaigns. We use it for sales with the marketing automation that can be created - email sequences, etc. And our sales team uses it for our sales pipeline - implementing lead scoring and more. We also have it set up to use for custom CRM purposes for customer success - it's an all-in-one growth tool for us.

Pros

  • Email marketing
  • Sales pipeline
  • Automations

Cons

  • Task management
  • Integrations with third parties
  • Reporting
  • More lead generation
  • More conversions
  • Less churn
Active Campaign is a much more robust platform with a better user experience. I would need several other tools along with Mailchimp to get what I get out of Active Campaign. I selected Active Campaign to reduce the number of siloed tools we were using and bring everything under one platform and system.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

If you're looking for an all-in-one tool to manage email marketing, and lead nurturing automation up until the conversion. It may not be the best option for managing all the data points of your customer base if there is not a direct integration with your POS system. However, if you're looking to simplify your stack for marketing and sales, Active Campaign is a great place to look!

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
7
Landing pages
4
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
7
List management
7
Triggered drip sequences
9
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
7
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
6
Dashboards
3
Standard reports
3
API
7
Role-based workflow & approvals
5
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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