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Why I Love ActiveCampaign
March 16, 2022

Why I Love ActiveCampaign

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I started with ActiveCampaign a year and a half ago. I switched from MailChimp. I needed a platform that would help me segment my contacts automatically and improve my sales and customer experience. I also needed a higher level of support than what I was getting from MailChimp. I have been able to build complicated automation sequences, with their help, which has drastically increased my customer engagement and experience. I use ActiveCampaign every single day, and their customer support is stellar.
  • Their customer support is stellar. For example, I accidentally deleted contacts out of one of my sequences. Their chat support made me a video to reenter them into the sequence. It took only minutes.
  • They have hundreds of existing automation "recipes". I was able to get my on-boarding and sales funnels in place within a couple of days of joining ActiveCampaign using their recipes.
  • ActiveCampaign has a help library that deals with many of its specific functions. They keep the pages up-to-date.
  • You can schedule one-on-one calls with their experts anytime you need them. This has allowed me to build an amazing customer experience.
  • They integrate with many of my other software platforms such as VideoAsk and MemberPress.
  • I find their design tools a bit clunky.
  • They don't have chat support on the weekends.
  • I have had a few instances where my open tickets haven't been responded to in a timely manner.
  • It has improved my sales funnels.
  • It has improved my customer experience.
  • My list is growing. Their customer service team has helped me with my lead magnets.
  • Mailchimp Transactional Email (mandrill)
I was with MailChimp for years. When I was simply sending out a newsletter, it was fine. But, when I wanted to automate segmenting my list, it fell short. I also couldn't integrate it with my website to deepen my customer experience. ActiveCampaign allows me to do those things and much, much more.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

If you want to have sales funnels and customer experiences that react to people's choices, ActiveCampaign is perfect. I'm a small business, and with their support, I've created experiences for my base that are on the level of much bigger businesses. If you only want to send out email campaigns without any interaction, then ActiveCampaign probably has a lot of options that you wouldn't use, and it wouldn't be cost-effective.

ActiveCampaign Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
10
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Evaluating ActiveCampaign and Competitors

Yes - I was using MailChimp. I felt that it didn't have the list management capabilities I needed to grow my business. I also felt that their customer support was insufficient. If I had an issue that was beyond chat support, they would open a ticket, but their response time was slow and sometimes they wouldn't respond at all.
  • Product Features
I identified my needs and looked at several other platforms. On the recommendation of a business group that I associate with, I did an ActiveCampaign demo with a rep and a trial period. I had to extend the trial period, which they happily did, and signed up. I have been VERY happy!
I actually don't think I would change anything. I looked at and talked with other platforms. I had experience with MailChimp and identified its shortcomings. Because of that experience, and my conversations with other platforms and businesses like mine, I determined the platform would be the right decision - and it was.

ActiveCampaign Support

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
My level comes with more support than the basic account, and for the most part, it has been excellent. I don't feel the need to purchase more help. If I go to the next level in the ActiveCampaign product, I will get more support built into that level for my new needs.
I actually have several times when this has happened. But I'll cite the most recent one. I wanted to build a form that would allow people mailing list choices to manage their email preferences. It needed to be done in the footer, but I couldn't get the options to connect to the lists. Most of what I did to build it out was wrong. The rep I contacted set up several personal Zoom calls to work through the issue, and I now have exactly what I wanted. The form has drastically cut down my "unsubscribe" rate.
Of all of the companies I work with to run my organization, ActiveCampaign has the best customer service. They are engaged, knowledgable, and dedicated. I always learn something that improves my business in the live calls. I feel that they are dedicated to helping my business grow and thrive.