Good Value and features, but slow
Updated June 27, 2022

Good Value and features, but slow

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Other

Overall Satisfaction with ActiveCampaign

ActiveCampaign helps us send the right communication to the right person at the right time. It saves us a lot of time and speeds up the workflow by automating messages and reminder notes to speak to our leads and clients based on where they are in their journey with our company.
  • Email and text automation.
  • Contact list segmentation.
  • Pipeline management.
  • Landing page templates.
  • The mainframe is slow and takes a long time to get some simple tasks done.
  • I've had leads reach out to me after a year because we kept in touch with them.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

For the cost and value and feature-rich program you are getting, I don't think there is anything comparable right now. There are frequent updates each week, lots of training resources, including 1:1, which is very helpful when you are just getting started. The only issue is the software's speed which can drain some productivity.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
8
Ability to test dynamic content
Not Rated
Landing pages
6
A/B testing
Not Rated
Mobile optimization
9
Email deliverability reporting
Not Rated
List management
9
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
Not Rated
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
9
Social sharing and campaigns
Not Rated
Social profile integration
8
Dashboards
8
Standard reports
8
Custom reports
Not Rated
API
9
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated