Item: ActiveCampaign
Rating: 8
Author: Rodrigo Passarelli

Use Cases and Deployment Scope

I use ActiveCampaign to integrate my customers' sales and communication channels, and as a layer to CRM, mainly in the further integration with emails. The ActiveCampaign tool has one counter itself to be able to meet the demand of my corporate clients without any problems. Either from the built-in tools or through API integrations.

Pros and Cons

Flexible
Easy to Automate
Corporate Capacity

Interface
Speed
Documentation

Return on Investment

ROI
Sales
Capability Building

Alternatives Considered

Mailchimp

There is no comparison. Mailchimp had everything to be a market leader, but it left the development halfway and stopped investing in customer service. I switched over 25 Mailchimp clients to ActiveCampaign without looking back. The interface can be a little challenging for those who are used to Mailchimp, but the powerful automation and integrated CRM definitely open up new possibilities for using the tool.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

Mailchimp

Likelihood to Recommend

From small businesses to large corporations, Active Campaign for me is a tool that integrates three pillars for a good email marketing campaign: 1. Powerful segmentation 2. Ease of creating automation 3. Ability to manage leads in PipelinesAny company that is thinking of developing its communication skills in the email channel will definitely benefit from this tool. The interface could definitely be more polished, and it takes time to get used to it, but I've been using it for years without a problem. I recommend it.

ActiveCampaign is a good overall solution

Software Version

Overall Satisfaction with ActiveCampaign