Overall Satisfaction with ActiveCampaign
We use Active Campaign integrated with our ERP. We use it as a CRM to mainly send out newsletters and track the website onboarding. Active Campaign solves many issues: segmentation of our clients' information, tracking of the open/read/click KPIs of the sent newsletters, e-mail automation (as in, if you read and clicked this link on an email, 2 weeks later, receive that other email).
- E-mail automation based on trigger events (visited this page of our website --> receive that email).
- Segmentation of clients based on tag (actions they performed) or lists (to then use in newsletter sending).
- Integrations with other tools (such as Stripo for designing the e-mails).
- Clients' activities (log).
- Database could be faster when reorganizing data.
- Increase in orders (difficult to measure).
- Increase in new clients (around 4% a month).
Do you think ActiveCampaign delivers good value for the price?
Yes
Are you happy with ActiveCampaign's feature set?
Yes
Did ActiveCampaign live up to sales and marketing promises?
Yes
Did implementation of ActiveCampaign go as expected?
Yes
Would you buy ActiveCampaign again?
Yes