E-mail automation made simple!
June 01, 2022

E-mail automation made simple!

Filipe Muller | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use Active Campaign integrated with our ERP. We use it as a CRM to mainly send out newsletters and track the website onboarding. Active Campaign solves many issues: segmentation of our clients' information, tracking of the open/read/click KPIs of the sent newsletters, e-mail automation (as in, if you read and clicked this link on an email, 2 weeks later, receive that other email).
  • E-mail automation based on trigger events (visited this page of our website --> receive that email).
  • Segmentation of clients based on tag (actions they performed) or lists (to then use in newsletter sending).
  • Integrations with other tools (such as Stripo for designing the e-mails).
  • Clients' activities (log).
  • Database could be faster when reorganizing data.
  • Increase in orders (difficult to measure).
  • Increase in new clients (around 4% a month).

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

We send out a newsletter of the new lighting products every Tuesday. I have an automation ready that captures everyone who reads it AND clicks on a link AND has not yet a logged in account with us. Those contacts fall in a "to-call" pipeline. It helps me track and convert the interested ones into active clients.

ActiveCampaign Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
10
Ability to test dynamic content
7
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
7
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
8
Lead scoring and grading
10
Data quality management
6
Automated sales alerts and tasks
8
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
7
Social profile integration
7
Dashboards
10
Standard reports
10
Custom reports
8
API
Not Rated
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated