The One and ONLY CRM You Need for Your Email Automation Needs
June 05, 2022

The One and ONLY CRM You Need for Your Email Automation Needs

Ted Carr | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Other

Overall Satisfaction with ActiveCampaign

At my company, we are always looking for easier and faster ways to get our message in front of the right audience, at the right time. Active Campaign makes that really easy for us! Right now we have over 18,000 people on our email list, and we send out about 3-5 emails per week. 1 of which is always completely automated. Without Active Campaign, our sales would be HALF of what they are.

Pros

  • Automations
  • Inbox Delivery
  • Quick Broadcasts

Cons

  • Complexity
  • Overwhelming onboarding
  • Editing functionaility within the email editor
  • Every email we have on our list is worth at least $1/month to us.
  • People always comment on my social media saying "I love your emails!"
  • I can train a VA to handle our email system

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

I suggest anyone who wants to send emails to use Active Campaign - especially for coaches & entrepreneurs who need to be consistent with their marketing and branding efforts. And especially for any company or organization that prioritizes sales.

ActiveCampaign Feature Ratings

WYSIWYG email editor
5
Dynamic content
4
Ability to test dynamic content
6
Landing pages
1
A/B testing
2
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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