Item: ActiveCampaign
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

We use ActiveCampaign chiefly as a contact manager and an email campaign platform. We send all of our company's emails out from AC and take notes on clients / group them into lists for easy management. It is our CRM and Marketing Platform. Additionally, we are starting to use the deal features to create sales pipelines for our clients, and it is going very well.

Pros and Cons

Organizing contacts into lists is easy
The deals pipelines make sense and are intuitive
Seeing a 360 view of a contact is easy and clear

The main thing is that it can be clunky and slow. If the software just went faster, my life would be way easier.
The drag and drop email builder is hard to use and feels inflexible.
Sometimes emails will have strange formatting that doesn't show up on the backend but shows up when I send a test email or real email out. Random font size changes, etc. When I contacted ActiveCampaign, their solution was to literally delete all of my email campaigns and try again. So... not ideal.

Return on Investment

We are able to see who is in our network clearly and focus on specific goals to expand specific metrics.
I am able to send consistent and ongoing email campaigns to users in our programmes- which is hugely appreciated.
We are able to track where a client is at in a deal, and the entire team can be on the same page, saving us time and confusion.

Alternatives Considered

Mailchimp and HighLevel

ActiveCampaign feels more minimalist and power user heavy than mail chimp. It doesn't hold your hand and force you into a box, which I like. It can however be a bit more tricky to understand how to use. But, it's more user friendly than HighLevel, which offers maximum freedom (too much so sometimes).

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

Asana, ClickUp, Zapier

Likelihood to Recommend

If you need to manage clients easily- definitely go with ActiveCampaign. If however, your main thing is emailing people and having really cool email campaigns, a different client is probably better suited. AC really excels on the CRM / deal pipeline side of things. They also have really well-done automations, so if you need lots of automated campaigns or CRM tasks, that will be a good fit.

ActiveCampaign- great for middle grade flexibility and control, but could grow in user friendliness

Software Version

Overall Satisfaction with ActiveCampaign