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ActiveCampaign takes care of your email marketing and sales needs, from composing, automation to CRM!
August 11, 2022

ActiveCampaign takes care of your email marketing and sales needs, from composing, automation to CRM!

STEVEN BEGGS | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign for our B2B marketing and sales (CRM). The automations are great and user-friendly. ActiveCampaign has many features, and it takes some time to learn how to use them all. It's worth it, though! We use chat support quite a bit. It's fast, and the support people are very polite and usually manage to help us. It has many integrations. We use the one with Google Sheets a lot. We also use webhooks. One feature that we find is missing is Whatsapp integration which they are working on. We highly recommend ActiveCampaign!
  • Automations
  • Sending marketing emails
  • Landing pages
  • WHATSAPP integration
  • Merging deals
  • Copying data from fields among contacts, tasks, accounts and deals
  • Importing has a few bugs
  • We haven't used ActiveCampaign long enough to have a ROI impact.
RD Station has WhatsApp integration which is very important for Brazil. But it does not have a CRM, which ActiveCampaign does. ActiveCampaign allows many more users for the same price as the competition.

Do you think ActiveCampaign delivers good value for the price?

Not sure

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

No

Would you buy ActiveCampaign again?

Yes

Preparing and sending emails, landing pages, and Automations work very well. CRM needs improving. ActiveCampaign is expensive for Brazil.

ActiveCampaign Feature Ratings

6.0
WYSIWYG email editor
7
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
9
A/B testing
Not Rated
Mobile optimization
5
Email deliverability reporting
4
List management
2
Triggered drip sequences
9
5.8
Lead nurturing automation
8
Lead scoring and grading
3
Data quality management
2
Automated sales alerts and tasks
10
9.0
Calendaring
Not Rated
Event/webinar marketing
9
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
2.0
Dashboards
3
Standard reports
2
Custom reports
1
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using ActiveCampaign

15 - Marketing and Sales
2 - Very organized and logical.
  • Webinar management
  • Lead nutrition
We've invested a lot of time learning how to use ActiveCampaign. So changing to the competition, we would lose all this knowledge.

Evaluating ActiveCampaign and Competitors

Yes - RD Station
  • Price
  • Product Features

ActiveCampaign Support

ProsCons
Quick Resolution
Knowledgeable team
Problems get solved
Immediate help available
Support cares about my success
Quick Initial Response
Not kept informed
Escalation required
Need to explain problems multiple times
No. Support is already good in general.
Yes - No. Some have not been resolved.
Chat support is very good. When it has to escalate, though, things get lost sometimes.

Using ActiveCampaign

ProsCons
Like to use
Easy to use
Well integrated
Consistent
Convenient
Slow to learn
Feel nervous using
Lots to learn
  • Automations
  • Deal management
  • Importing
  • Reports
  • Copying info between areas: Contacts - Deals - Tasks - Accounts
Yes, but I don't use it
You take some time to get used to ActiveCampaign. Chat help is very good. However, email follow-up is not. Bugs take a long time to be fixed and without feedback when they are eventually fixed.

Upgrading ActiveCampaign

Yes - Yes. However, prices went up a lot, and we had to negotiate.
  • More contacts available