Your marketing and sales efforts can be evaluated for effectiveness.
October 02, 2022

Your marketing and sales efforts can be evaluated for effectiveness.

Mei Tan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with ActiveCampaign

With ActiveCampaign you can automate offers, list management, and contact management. You can schedule appointments, add notes to contacts, and send them direct messages. To improve the overall user experience, you can send personalized messages to your website users. To convert more visitors, you can build a kind of sales funnel.
  • For setup and automation of triggered campaigns, sales monitoring, automated segmentation, and dynamic email content, ActiveCampaign works well.
  • It is capable of sending sales emails automatically, one by one, through your own mailbox.
  • I would like ActiveCampaign to include the option to add phone numbers to contacts instead of just email addresses, that would be beneficial.
  • The ability to generate a report based on user activity on the website or in marketing emails is something I wish ActiveCampaign offered.
  • Automated workflows result in shorter work days.
  • Streamlines the procedures for monitoring your sales.
  • Your follow-up campaigns will be more automated and you will be able to adjust the conditions.
  • You can view your transaction reports, chat conversion and automation data, as well as contact trends.
  • Email transmission is reduced.
With ActiveCampaign, you can centralize a significant part of your marketing operations and give your customers a better overall experience than alternative technologies.The customer support staff is very efficient and their knowledge base is particularly informative and easy to search, with little trouble producing relevant results.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

For creating landing pages, sending SMS, and having personalized discussions with website visitors, ActiveCampaign is effective. It's beneficial as it allows you to automate chatbots and even control how Facebook ads are shown to your connections. Automations can be started directly from emails you receive from leads.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
9
Social sharing and campaigns
9
Social profile integration
9
Dashboards
9
Standard reports
9
Custom reports
9
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
9