Definitely best bang for your buck
September 06, 2022

Definitely best bang for your buck

Sheldon Brow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We have used Active Campaign at both of my companies for both a CRM and contact categorization database, as well as email marketing. Staying on top of client engagement is critical for us to refine our product market fit and optimize conversion rates of sales prospects, as well as investors. The main problem it addressed was finding something within a reasonable price point that offered value for that cost and was very easy to implement and use ongoing.
  • Super clean and simple to use interface of dashboard
  • Very easy ability to construct a beautiful, visual email
  • Keep contacts organized in a way that we can most intelligently implement a next best action
  • Adding more features and design options to the email beautifying
  • Critical savings on time, which otherwise could have cost us thousands in fundraising opportunity cost
  • Able to more easily quantify sales pipeline wins and reporting
Others were either way overpriced, or way less user-friendly. The best value is ActiveCampaign. I felt like all other options I explored, (many more than listed), I felt like I couldn't get them up and running quickly enough, and I also felt ripped off by all of the other offerings as a whole as far as value for my money.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

If you are looking for the quickest bang for your buck for a CRM and email marketing/drip for the limited time you have, this is the quickest, easiest implementation and graduation of understanding on how to use that I have seen.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
9
Email deliverability reporting
9
List management
10
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
9
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
9
Standard reports
8
Custom reports
8
API
9
Customizability
10
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
7
Integration with SugarCRM
7