Best money for the value
October 06, 2022

Best money for the value

Juliana Morais | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign on a daily basis. To send out our email communications with our customers. We also send a newsletter weekly, and it has been really important for our business to keep track of our email opening rate. In addition to that, we also use the split test option to deliver emails with better opening rates. The automation section is pretty straightforward forward, and we use it a lot to automate many steps that were manually done previously.
  • Automations
  • Tags and lists
  • Campaing designs
  • Reports. I do pay for the Lite option, but I think the email reports could be better.
  • I have not measured that kind of an impact yet.
For the price, what it offers, and how easy it is to adapt and use. I think it is a better option than all of them.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
10
Ability to test dynamic content
Not Rated
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
4
List management
10
Triggered drip sequences
10
Lead nurturing automation
6
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
10
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
6
Standard reports
4
Custom reports
Not Rated
API
6
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated