Item: ActiveCampaign
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

Active Campaign is our primary marketing CRM. We use it for email and SMS campaigns - but have been using it for other tools in data capture and engagement. It is a useful and well rounded CRM primarily focused on e-commerce. Which we tap in to for retention and engagement needs.

Pros and Cons

Campaign Design
Audience Creation
Automation Building
Profile Views

Detail Reporting
Powerful Segmentation
Campaign Testing

Return on Investment

LTV
Retention

Alternatives Considered

HubSpot CRM, Iterable and Mailchimp

ActiveCampaign is perfect for mid to small sized businesses. It's well-rounded and has enough channels to aid a growing business' growth. While it is less powerful than Iterable, I have found it better suited to HubSpot or Mailchimp due to its strong automation functions

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ActiveCampaign go as expected?

I wasn't involved with the implementation phase

Would you buy ActiveCampaign again?

Yes

Other Software Used

Iterable, Twilio

Likelihood to Recommend

I think ActiveCampaign is a strong entry to mid-level marketing automation platform for specific businesses. Those with subscription or e-commerce models. It does all the things you would need from a CRM, well. But falls down in its lack of precision and depth, but this is reflected in its low price point and generalist approach to CRM.

A Well-Rounded Entry Level CRM

Software Version

Overall Satisfaction with ActiveCampaign