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The Good and the Bad--Mixed Bag
November 16, 2022

The Good and the Bad--Mixed Bag

Anonymous | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Software Version

Other

Overall Satisfaction with ActiveCampaign

Our email communications are simple. We don't use automated drip campaigns, etc. It's straightforward email notifications of regulatory and policy updates, new processes, reminders, etc.
  • Reports
  • Scheduling
  • User interface
  • Customer service
  • Wait time for customer service
  • Custom plans
  • Custom billing options
  • Positive: Reporting
  • Negative: Cost for the value
Mailchimp and Constant Contact are more user-friendly and have better customer support. Not that ActiveCampaign's support is bad, they just do not seem to have enough people to cover it all. ActiveCampaign is more robust.

Do you think ActiveCampaign delivers good value for the price?

No

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ActiveCampaign go as expected?

I wasn't involved with the implementation phase

Would you buy ActiveCampaign again?

No

Best used for minimalist designs. I am still not completely convinced that it's the right tool for our company, yet I am glad that it's streamlined and less "fluffy" than the other options out there.

ActiveCampaign Feature Ratings

5.6
WYSIWYG email editor
5
Dynamic content
4
Ability to test dynamic content
4
Landing pages
Not Rated
A/B testing
Not Rated
Email deliverability reporting
8
List management
7
Triggered drip sequences
Not Rated
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
7.0
Calendaring
Not Rated
Event/webinar marketing
7
Social Media Marketing ()
Not Rated
6.0
Dashboards
5
Standard reports
7
Custom reports
Not Rated
5.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
5
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
Not Rated

Using ActiveCampaign

2 - Sending information and updates to a contracted group of professionals.
1 - Must have HTML and computer backend knowledge.
  • Disseminating updates

Evaluating ActiveCampaign and Competitors

ActiveCampaign Implementation

ActiveCampaign Support

ProsCons
Problems get solved
Support cares about my success
Slow Resolution
Not kept informed
Escalation required
Difficult to get immediate help
Need to explain problems multiple times
Slow Initial Response
I somehow was routed to the sales team, who actually resolved my issue rather than sending me on another round of being transferred all over.
Wait time is too long, and sometimes takes more than one person and/or more than one request for help. Issues are not resolved quickly. When I get a human to help me, they do a great job. The issue is getting to that point.

Using ActiveCampaign

ProsCons
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Reporting
  • Scheduling
  • List management
  • Customer service and support
Pros and cons.