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ActiveCampaign Review
December 04, 2022

ActiveCampaign Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with ActiveCampaign

ActiveCampaign is a very good web marketing tool for CRM and for automation marketing to send emails to several people at once. Contact management is simple and the creation of an email campaign is within reach for everyone. However, the software remains quite expensive I find.
  • marketing automation
  • CRM
  • Campaign mail
  • crm
  • Good ROI
  • Nice for UX / customer experience

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is useful for improving the customer experience and for customer follow-up, but also for being present throughout the sales process and allowing the company to develop new prospects and leads through this software. ActiveCampaign also allows you to create landing pages to promote a service or a particular product.

ActiveCampaign Feature Ratings

8.1
WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
9
Landing pages
9
A/B testing
9
Mobile optimization
7
Email deliverability reporting
8
List management
7
Triggered drip sequences
7
8.0
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
9.0
Calendaring
8
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
9.3
Dashboards
10
Standard reports
10
Custom reports
8
7.4
API
5
Role-based workflow & approvals
6
Customizability
10
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8
Third-party software integrations
8