ActiveCampaign is the way to go
March 04, 2025

ActiveCampaign is the way to go

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with ActiveCampaign

ActiveCampaign solves an email automation problem. We must send customers emails at a specific date during their subscription cycle. These automations were easy to set up, timely, and kept customers engaged and aware.

For instance, when a subscription is coming up for renewal we send a specific email at specific intervals. ActiveCampaign helps us accomplish this. Also, welcome emails are sent to new subscribers. Another instance occurs when a payment is declined. An ActiveCampaign automation sends the customer an email when payment is incomplete.

These three automations have helped us retain customers.

Pros

  • Automations
  • One-off Campaigns
  • Integrations
  • Custom Fields
  • Sales Funnels

Cons

  • Lack of phone support
  • Inability to disable notifications
  • Failed upload without notification
  • Failed send without notification
  • Reports that identify the best time to send (2pm on a Thursday is the best for our business)
  • Increased Engagement - Open rates of emails at 32%
  • Increased retention
The platform is fairly easy to use compared to previous platforms used. With the recent addition of AI to the platform, it has become even easier to use. Setting up automation and campaigns can be done in a matter of minutes. If you want to use a template for an email you can have one done in moments. If you want to write your own HTML message you can do that as well.
I used Mautic/Acquia for 4 years. It was more expensive for less features than ActiveCampaign. Also, I find ActiveCampaign is more intuitive and easier to use. The support system is more helpful. The pages are easy to navigate and the menu and submenus are well laid out. Mautic/Acquia did not have predictive send.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Ease of use. You can set up a few automation within minutes.

Predictive sending. Send emails to your customers when they will read it. ActiveCampaign does this automatically when selected.

Tag on import. Add tags to customers as they are added to the system. This can make automated flows easier to manage.

Bounce/Unsubscribe reports. This keeps your list and your sender rep in good condition. The integration with NeverBounce will help here too.

ActiveCampaign Feature Ratings

9.7
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
8
Mobile optimization
10
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
10
Automated sales alerts and tasks
Not Rated
Lead segmentation and distribution
10
10.0
Calendaring
10
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
8.5
Dashboards
9
Standard reports
8
Custom reports
Not Rated
9.7
API
9
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
10

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