It is a very good, useful, and intuitive tool.
March 24, 2020

It is a very good, useful, and intuitive tool.

Lars Stumpenhusen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Demand-side Platform
  • Search Marketing Management
  • TV Advertising
  • Creative Management

Overall Satisfaction with Adobe Advertising Cloud (formerly Adobe Media Optimizer)

We solved a variety of business needs with this tool. We increased sales, and it helped with optimization through cost per acquisition. It also helped us direct our investment, improved our ability to target not only the right audience but to do it at the right time with its powerful forecast functions. We are a fast-growing business and have been able to achieve amazing and profitable growth with Adobe.
  • I like the ability to produce many ads that stay optimized.
  • It saves us a lot of time and effort.
  • The ability to massively upload changes across multiple campaigns.
  • It has an excellent user interface that makes it easy to plan and plan campaigns and budget levels.
  • It is somewhat complicated to be able to integrate the visualization component with Adobe Reports and Analytcs, I think it is almost impossible to do it.
  • The processes to configure and implement could be more agile.
  • I am focusing on attracting customers through the paid search channel to enter our website.
Adobe Advertising Cloud is a powerful tool with robust reporting tools and templates.

Adobe Advertising Cloud Feature Ratings

Ad campaign creation
8
Ad deployment
10
Display advertising
9
Ad display and retargeting segmentation
10
Sequence targeting
10
Data Transfer
9
DSP integration
10
Ad dashboards
10
Ad performance reports
10
Ad conversion tracking
10
Ad attribution reporting
9
Cross-channel ad management
10
Ad forecasting and optimization
10