Adobe Analytics - Reliable Enterprise Solution
Updated February 01, 2022
Adobe Analytics - Reliable Enterprise Solution
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
We use Adobe Analytics to measure key website metrics. Insights from the metrics are shared across the company including marketing, finance and strategy. We are able to identify which channels and campaigns are more effective than others. Also we run multiple A/B tests on form designs and locations to optimize the website performance.
- We setup very specific segments to figure out which customer segments are responding better for specific campaigns.
- Adobe Analytics can track customers across multiple sites using customer IDs, which are very useful.
- Its data visualization capacity is very strong.
- There is no built-in bot traffic filtering functionality so we had to manually build a segment for that.
- It would be nice if there is a dynamic alert for an unusual data patterns
- Adobe Analytics helps us to measure exact number of customer conversions on the website and calculate ROIs from the campaign
- Adobe Analytics can easily identify which campaigns are more effective than other campaigns - which led to shut down ineffective campaigns
Adobe Analytics requires huge financial investments compared to other solutions but we believe Adobe Analytics is the best tool in the market
Customer Experience
Do you think Adobe Analytics delivers good value for the price?
Yes
Are you happy with Adobe Analytics's feature set?
Yes
Did Adobe Analytics live up to sales and marketing promises?
Yes
Did implementation of Adobe Analytics go as expected?
Yes
Would you buy Adobe Analytics again?
Yes
Using Adobe Analytics
Adobe Analytics is mostly used by Analytics group. Some of the business users with savvy digital skills are using it too.
3 - Very strong understanding on Adobe Tagging would be required to support Adobe Analytics. Also it would require strong cross-functional collaboration skills between IT and business. Usually people with IT backgrounds are performing well on this job.
- Digital Campaign Reporting
- Website Behavior Analysis
- Website Testing
- Input for predictive modeling on business performances
- Finding out patterns of bots
- Digital Marketing Attribution
- User Behavior Research for multiple customer segments
Evaluating Adobe Analytics and Competitors
- Product Features
- Product Usability
- Product Reputation
Adobe Analytics is the most robust Enterprise-level digital analytics solutions in the market. It is quite expensive, but we chose it because of its advanced functionality and usability.
If I had to do it again, I would still choose Adobe Analytics but may try to negotiate around account support.
Adobe Analytics Implementation
- Implemented in-house
Change management was a minor issue with the implementation - It was not a major issue for us. Our organization is already very flexible so we can adapt the change pretty well. Adobe Analytics implementation went as planned.
- Budget issues
Adobe Analytics Training
Adobe Analytics Support
Pros | Cons |
---|---|
Quick Resolution Good followup Problems get solved Kept well informed Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
No
We don't have enough budget for premium support.
Adobe instructors visited my office and delivered a great session for Adobe Analytics users in our group. We learned a lot from the session.
Using Adobe Analytics
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Segmentation
- Data Visualization
- Importing data from another systems
Yes, but I don't use it