It does well, but could be better
Anonymous | TrustRadius Reviewer
March 06, 2020

It does well, but could be better

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Adobe Analytics

Adobe Analytics is being used across multiple departments at our company. This particular program provides a solution for those wondering who, what, where, when, and why. Analytics, regardless of the provider, is something that every company should use in order to make smart business decisions about what has happened, what is happening, and what will happen in the future. Being able to track users and their journey on a decision-making process provides valuable insights into what different departments are doing well and what they could be doing better.
  • The ability to customize.
  • How easy it is to implement.
  • Integration with other Adobe products and services.
  • Cost is the #1 con for small businesses compared to other options on the market.
  • Getting newer users up to speed can take some time.
  • The ability to alter the Dashboard more would be something I would love to see.
  • It has positively affected how we use the information we already have.
  • It allows us to make better decisions about marketing spend.
  • It provides us with concrete data to show customers about the performance of their campaigns.
Support for this product is something that I hope will get better as time goes by. Currently, the support provided is not anything to write home about or anything that will make you rant and rave about your experience. Rather, it provides the bare minimum and even that feels like it can take some serious patience to wade through.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

Adobe Analytics is well suited for businesses or teams who want to know what the visitors to their website are doing and how they are doing it. This program can provide you with the information to be able to peek behind the curtain to see who is on your site, for how long, where they came from, referral information, and how they interacted with your website or company. The information, for those that know how to use it, can be of great importance in marketing campaigns, or a laundry list of other applications.