It's not perfect but it's close
November 20, 2020

It's not perfect but it's close

Yura Choung | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Adobe Analytics

Adobe Analytics is used across our entire organization but the tool is managed by a single department, digital marketing. Adobe Analytics allows us to measure web activity and track online success through our website.
  • Advanced features that allow you to drill down into the details
  • Intuitive to use
  • Constant improvements to the tool
  • Some of the legacy sections are not as intuitive (mainly located in the admin section)
  • Because it is advanced, many users cannot pick up on it quickly
  • Adobe Analytics has allowed us to attribute revenue to specific channels and initiatives/campaigns
  • Adobe Analytics has allowed us to see the customer journey and adjust our site based on user behavior
Adobe Analytics is 100 times better than Webtrends Analytics, which was slow to load data and extremely basic. Adobe Analytics blows it out of the water. I was extremely frustrated with Webtrends 100% of the time I used it. Adobe Analytics can cause some issues here and there, as most tools do, but for the most part it has been a good tool.
I love the tool and how much detail you can gather from it through breakdowns of dimensions and creation of segments. It's not perfect, but it's close.
While I love the tool, support is a bit slow at responding since we do not pay for the higher level of service.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?

Yes

Well suited for large companies that have many users and need advanced features and functionality. Less suited for smaller companies that just need basic web traffic data. This is really for those who need detail and want to dig deep and understand the customer journey