Spring Your Insight Delivery Forward
March 25, 2021
Spring Your Insight Delivery Forward
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
Initially, Adobe Analytics was used in the eBusiness department & we've since incorporated it across the organization. We have also introduced it to other partner organizations in various parts of the country. Data is being used to drive decision-making across all 8 of our business lines & marketing. Our partner organizations are independent organizations that are now leveraging our knowledge & experience to drive their decision-making.
Pros
- Love the ability to drop & drag data to answer business questions.
- Ability to dynamically create meaningful visualizations that help to tell the story behind the data.
- Customization of metrics & segments using both out-of-the-box elements along with our data & third-party data.
Cons
- In some visualizations, it isn't possible to edit labels which can be confusing to some audiences.
- Building customized metrics can be challenging at times, especially very involved calculations.
- Schedule maintenance & updates during low volume times.
- With more visibility to all the data, everyone is held more aware & accountable for their business results.
- Faster access to meaningful insights means quicker action to make changes quickly.
- Cost reduction for processes that no longer make sense.
Do you think Adobe Analytics delivers good value for the price?
Yes
Are you happy with Adobe Analytics's feature set?
Yes
Did Adobe Analytics live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Analytics go as expected?
Yes
Would you buy Adobe Analytics again?
Yes
Comments
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