Spring Your Insight Delivery Forward
March 25, 2021

Spring Your Insight Delivery Forward

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

Initially, Adobe Analytics was used in the eBusiness department & we've since incorporated it across the organization. We have also introduced it to other partner organizations in various parts of the country. Data is being used to drive decision-making across all 8 of our business lines & marketing. Our partner organizations are independent organizations that are now leveraging our knowledge & experience to drive their decision-making.
  • Love the ability to drop & drag data to answer business questions.
  • Ability to dynamically create meaningful visualizations that help to tell the story behind the data.
  • Customization of metrics & segments using both out-of-the-box elements along with our data & third-party data.
  • In some visualizations, it isn't possible to edit labels which can be confusing to some audiences.
  • Building customized metrics can be challenging at times, especially very involved calculations.
  • Schedule maintenance & updates during low volume times.
  • With more visibility to all the data, everyone is held more aware & accountable for their business results.
  • Faster access to meaningful insights means quicker action to make changes quickly.
  • Cost reduction for processes that no longer make sense.

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Adobe Analytics is great for providing valuable insights to all levels within an organization in an easy-to-consume way. Business users that have minimal analytics or database knowledge may find it more challenging initially without some guidance from other users.