Adobe Analytics for Video - Cumbersome at times but gets the job done
June 02, 2021
Adobe Analytics for Video - Cumbersome at times but gets the job done
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
Our Research, Analytics, and Product teams use Adobe for Video Analytics on our digital platforms (iOS, Android, Web, Connected TV). We are able to report on metrics like video starts and watch time across various categories and genres. We then use these reports as a basis for larger readouts to stakeholders throughout our organization.
- Flexible reports creation
- Easy to add custom dimensions
- Intuitive report creation UI
- Upgrading SDKs is very challenging
- Admin tools are very clunky
- Support can be a rabbit hole at times
- Custom segments
- Flexible report creation
- Drag and drop user interface
- Easy to implement reporting filters and dropdowns
- Sharing reports
- Improved risk mitigation
- It has allowed us to better measure the impact of feature releases
- Caused churn in our development cycles because of clunkiness and challenges with SDK upgrades
When it comes to Video Analytics specifically, I think that Adobe Analytics is slightly less powerful than a tool like Bitmovin. In the end, we decided to stay with Adobe Analytics because the switching costs were not worth it for us. For Mux specifically, we have come to learn that they are more focused on quality of experience whereas Adobe better suited to report on consumption. We use both tools in tandem.
Do you think Adobe Analytics delivers good value for the price?
Yes
Are you happy with Adobe Analytics's feature set?
Yes
Did Adobe Analytics live up to sales and marketing promises?
Yes
Did implementation of Adobe Analytics go as expected?
No
Would you buy Adobe Analytics again?
No