Adobe Analytics arms your analysts with easy data visualization
May 05, 2022

Adobe Analytics arms your analysts with easy data visualization

Damon Hall | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

We use Adobe Analytics to provide actionable visitor and customer engagement and journey data to our marketing team. This allows our marketing team to be data driven in their decisions and helps our web team optimize our web experience.
  • Web Traffic and Audience insights
  • Customer Web journey data
  • Engagement and click data
  • conversion data
  • The data integration process needs to be more obvious and forgiving
  • the Adobe Data warehouse feature can have a better UI
  • Transitioning to Adobe Alloy for an SDK/XDM implementation from a traditional implementation needs to be easier and more intuitive.
  • ROAS insights from AA have enabled us to decrease poor performing campaign usage and increase high-performing campaigns
  • Insights from AA journey data have allowed us to A/B optimize our site experience and personalization experiences. Our personalized audiences convert +177% times more efficiently than our non personalized audiences as a result.
  • Our speed to analyze our audiences have allot us to get information back to our stakeholders more quickly than before allowing us to make KPI impacting moves more quickly.
Adobe Analytics far surpasses Google Analytics in the following arenas:
  • Data Visualization
  • Customer Journey Data
  • Segmentation
Google Analytics is prebuild and easier to learn and use.
  • Ease of data-visualization is in paralleled. You have a lot of control in your report making
  • Annotation within reporting is easy, allowing you to control the narrative.
  • Customer journey visualization is excellent
  • Audience segmentation and refinement is in a league of it's own.
  • Adobe Analytics use translates to Adobe CJA with ease.