Plan your time for extra training
September 12, 2020

Plan your time for extra training

Paul Marshall | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Audience Manager

Audience Manager really comes through when we need to compare the customer addressable audience, customer total audience, and the audience manager's addressable audience for a specific destination.
  • More profitable ad campaigns.
  • Target market the perfect customer.
  • Create neat plugins.
  • Customer ID's can go missing during exportation.
  • The technology has a long learning curve for the novice.
  • I would love to see video training materials for the beginner.
  • We have received a 20% positive increase in RIO.
It gets the job done even though it may take more time for the newbie to understand all the features.
The amount of features Audience Manager have can be extremely overwhelming for a non-techie person. The learning curve involved is long, and sometimes difficult. As previously mentioned, a series of step by step videos would do wonders to decrease the learning curve while increasing the scores Audience Manager would receive from all their users.

Do you think Adobe Audience Manager delivers good value for the price?

Yes

Are you happy with Adobe Audience Manager's feature set?

Yes

Did Adobe Audience Manager live up to sales and marketing promises?

Yes

Did implementation of Adobe Audience Manager go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Audience Manager again?

Yes

I am not an advocate for Adobe Audience Manager. I try to stay away from all things Adobe as they constantly require updating their system, cross market other products. Adobe Audience Manager and all Adobe products are used over and over again to simply cross market their other services that they provide.

Adobe Audience Manager Feature Ratings

Collection of first-party data
8
Collection of third-party data
8
Access to Third-party Data Providers
9
Audience taxonomy
7
Tag Management
7
Data Analysis Dashboard
8
Data Transfer
8
DSP integration
9
Campaign Analytics
8
Audience Analytics
9