Great features of Adobe Audience Manager
September 17, 2020

Great features of Adobe Audience Manager

Mickey Mehta | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Audience Manager

Adobe Audience Manager is widely used in Wipro. Capturing and diagnosing client's marketing platform and architecture. Lets you identify the most valuable segments.
  • Bringing audience data sets together.
  • Creating market segments.
  • Serving content to right audience.
  • Feasibility of online and offline data integration.
  • A bit expensive.
  • Improvement in mobile analytics.
  • More training/journals would help users.
  • Increased web traffic %age.
  • Subsequently 20% increase in revenue.
  • Better understanding on how to grow our business.
AAM fine tuned marketing campaigns better.
This really helped to a good extent and client satisfaction was there.
It is master source for creating customer profile segments and can be pushed.

Do you think Adobe Audience Manager delivers good value for the price?

Yes

Are you happy with Adobe Audience Manager's feature set?

Yes

Did Adobe Audience Manager live up to sales and marketing promises?

Yes

Did implementation of Adobe Audience Manager go as expected?

Yes

Would you buy Adobe Audience Manager again?

Yes

Google Marketing Platform (formerly DoubleClick), Salesforce Audience Studio (formerly salesforce dmp), SurveyMonkey
A great thing to create audience segments for TV advertising by linking it to Comscore data. Also, it helps to provide an idea which area is lacking and one can optimize customer interactions. After using AAM, web traffic increased.

Adobe Audience Manager Feature Ratings

Collection of first-party data
9
Collection of third-party data
9
Access to Third-party Data Providers
8
Audience taxonomy
9
Tag Management
7
Data Analysis Dashboard
7
Data Transfer
7
DSP integration
9
Campaign Analytics
8
Audience Analytics
10