Reached larger audience that I thought we could!
September 19, 2020

Reached larger audience that I thought we could!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Adobe Audience Manager

Adobe Audience Manager is currently used by multiple communication departures from different townships to get more in touch with the inhabitants of our township. They are currently working together to find out how they can reach as much of the inhabitants as an audience for the plans they are trying to announce for the towns they represent.
  • Statistics
  • Being able to share a lot of data with others
  • Auto advisor to get even better results and reach more audience
  • It's not an easy package of software to understand
  • It takes some time to fully benefit from this software
  • We'd love to see more (for us) manual specific statistics
  • Huge increase in getting in touch with the inhabitants.
  • Some inhabitants got too much information from us and got a bit annoyed by it.
  • We can work together with other townships more.
We never really used the customer support for Adobe. We usually communicate with the townships and help each other in combination with our knowledge base. More than that we use Adobe's website and their frequently asked questions section if we really need to find something in particular.
It's pretty well known that the average Adobe package can be pretty complicated, but we didn't really have much trouble with the use of the Adobe Audience Manager. The design is spot on and if you have to dig into something it doesn't feel like a pain at all. It actually invites you to keep playing with it.

Do you think Adobe Audience Manager delivers good value for the price?

Yes

Are you happy with Adobe Audience Manager's feature set?

Yes

Did Adobe Audience Manager live up to sales and marketing promises?

Yes

Did implementation of Adobe Audience Manager go as expected?

Yes

Would you buy Adobe Audience Manager again?

Yes

In one of our cases where the communication department tried to reach the audience for placing a statue in the center of the town, they reached out to other townships who did the same (but in a different context though) and asked to share their statistics how they best reached their audience. After gathering statistics and implementing it within Adobe Audience Manager, we got a huge improvement in responses from the inhabitants.

We use statistic sharing as a two way communication within multiple townships.

Adobe Audience Manager Feature Ratings

Collection of first-party data
8
Collection of third-party data
7
Access to Third-party Data Providers
7
Audience taxonomy
8
Tag Management
7
Data Analysis Dashboard
6
Campaign Analytics
7
Audience Analytics
9