Item: Adobe Audience Manager
Rating: 6
Author: Muhammad Hassan Hafeez

Use Cases and Deployment Scope

Adobe Audience Manager is one of the best software for Advertising and Analytics. I like the granularity of data segmentation, which allows creating audiences for advertising to very specific target groups, wether it is demographically or anything else.

Pros and Cons

Granularity of Data is one of best feature to offer by Adobe Audience Manager.
Integration with AdWords is another feature.
With some specific features I've been able to increase my engagement up to 20%.

Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
The AdWords integration is not easy to do.
UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Return on Investment

It is budget friendly and multi-access.
20% increase in revenue and engagement after adoption.

Alternatives Considered

iZooto

Adobe Audience Manager has better value for money.

Support Rating

Adobe Audience Manager helped us get 20% more revenue that pushed us to hire more experts to manage and work with it.

Usability

The usability is only accomplish when person using it is experience and know much about Adobe Audience Manager, we have to train our employees how to use it first. The UI is complex.

Key Insights

Do you think Adobe Audience Manager delivers good value for the price?

Yes

Are you happy with Adobe Audience Manager's feature set?

Yes

Did Adobe Audience Manager live up to sales and marketing promises?

Yes

Did implementation of Adobe Audience Manager go as expected?

Yes

Would you buy Adobe Audience Manager again?

Other Software Used

Lotame, Good Audience, iZooto

Likelihood to Recommend

Adobe Audience Manager is especially good at helping us determine where to focus marketing efforts in order to connect with customers in a best way.
The platform is well suited but when it comes to new people who aren't familiar with this platform, it is a big challenge.

We got 20% increase in revenue with Adobe Audience Manager.

Overall Satisfaction with Adobe Audience Manager