Overall Satisfaction with Adobe Audience Manager
It is being used by the department and the key features include integration of online and offline data. We were quickly able to integrate it into our digital platforms and optimize our approach allowing us to make rapid changes.
- Very easy to create data sources, upload/edit data and set pricing. BAAAM tool is very helpful for batch updates.
- Centralized data management
- Intuitive feature setup and menu
- UI does not loads, lags and is hard to troubleshoot
- Reporting seems limited
- Pricing is the biggest con
- Data segentataion
- Serving content to the correct people
- Easy to use
- Efficiency is obviously increased a lot
- Cost is a major concern
- Risk mitigation is also improved
For now its only one year since we have started using Adobe Audience Manager so have not explored on the alternatives. As earlier mentioned pretty much satisfied other than the cost concern.
Do you think Adobe Audience Manager delivers good value for the price?
Yes
Are you happy with Adobe Audience Manager's feature set?
Yes
Did Adobe Audience Manager live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Audience Manager go as expected?
Yes
Would you buy Adobe Audience Manager again?
Yes