Adobe Audience Manager, a More Flexible DMP
July 14, 2021

Adobe Audience Manager, a More Flexible DMP

Joseph Alleruzzo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Audience Manager

I have used Adobe Audience Manager across a number of clients to build and push audiences across a number of different destinations across the digital ecosystem. We use it to try and find the best audiences to convert to grow client transactions and revenue for their business. It is used across the Analytics and media departments.
  • Easy to use
  • Clean UI
  • Broad reach
  • Customer service
  • Product advancements
  • New integrations
  • CRM integration
  • Destination activation
  • 2P/3P Access
  • Suppressed current customers
  • Look a like valued customers
  • Created subsegments
I would say Adobe Audience Manager is right in between LiveRamp and Salesforce. It is easy to use but not as flexible. There are also a lot of limitations in terms of integrations and advancement into offline capabilities. It does a better job than Salesforce in terms of activating campaigns.

Do you think Adobe Audience Manager delivers good value for the price?

Yes

Are you happy with Adobe Audience Manager's feature set?

Yes

Did Adobe Audience Manager live up to sales and marketing promises?

Yes

Did implementation of Adobe Audience Manager go as expected?

Yes

Would you buy Adobe Audience Manager again?

Yes

We needed to take a client's CRM data and utilize it across paid media which was a good fit for Adobe Audience Manager. We also took that audience data and enriched it to test our various 2nd and 3rd party segments to find new smaller audiences that were more defined and niche.

Adobe Audience Manager Feature Ratings

Collection of first-party data
7
Collection of third-party data
8
Access to Third-party Data Providers
8
Audience taxonomy
7
Tag Management
7
Data Analysis Dashboard
7
Data Transfer
8
DSP integration
7
Campaign Analytics
6
Audience Analytics
7