Overall Satisfaction with Adobe Audience Manager
I have used Adobe Audience Manager across a number of clients to build and push audiences across a number of different destinations across the digital ecosystem. We use it to try and find the best audiences to convert to grow client transactions and revenue for their business. It is used across the Analytics and media departments.
- Easy to use
- Clean UI
- Broad reach
- Customer service
- Product advancements
- New integrations
- CRM integration
- Destination activation
- 2P/3P Access
- Suppressed current customers
- Look a like valued customers
- Created subsegments
I would say Adobe Audience Manager is right in between LiveRamp and Salesforce. It is easy to use but not as flexible. There are also a lot of limitations in terms of integrations and advancement into offline capabilities. It does a better job than Salesforce in terms of activating campaigns.
Do you think Adobe Audience Manager delivers good value for the price?
Yes
Are you happy with Adobe Audience Manager's feature set?
Yes
Did Adobe Audience Manager live up to sales and marketing promises?
Yes
Did implementation of Adobe Audience Manager go as expected?
Yes
Would you buy Adobe Audience Manager again?
Yes