An effective and very professional marketing solution
Anonymous | TrustRadius Reviewer
June 19, 2019

An effective and very professional marketing solution

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Adobe Campaign Standard – SaaS

Modules Used

  • Message Center
  • Offers/Interaction Management

Overall Satisfaction with Adobe Campaign

We were using Adobe Campaign internally in our team, to manage offers and email campaigns for our customers. We were recommended it by colleagues from another section and we decided to try it, once we did, it was a pleasant surprise to see the number of options and ease of use in addition to its quality.
  • Its interface is quite intuitive and comfortable.
  • It has a large number of tools and functions available.
  • Very easy to automate email campaigns.
  • Price may not be as affordable as other products.
  • Some menus can be a bit confusing and hard to get used to.
  • Could improve reporting functions.
In general, in our team - when compared to other programs of the same type - we have achieved greater fluidity when creating campaigns, and have been able to manage them better with Adobe. Having the ability to get customers our offers with better customization when creating campaigns and offers in our emails can make them more attractive and visual.
Really, in general, it's a program that complements any Adobe program and allows you to always have the same quality of products with good integration between them.
  • Email
  • Push
We practically use the team's profile for direct email promotions, push for our clients keeping them up to date on specific offers, monthly or weekly.
Adobe Photoshop and Adobe Illustrator. We use them to generate our attractive images and graphics.
I think it can be appropriate in large or small companies, where they can afford it, to promote their campaigns or offers with appropriate quality, such as fashion stores, or retail sectors.
Perhaps not the most suitable option for very small companies in which others can use other economic or more simple to use solutions.

Adobe Campaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
8
Ability to test dynamic content
9
Landing pages
8
A/B testing
9
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
Calendaring
10
Dashboards
9
Standard reports
7
Custom reports
7
API
9
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
9