Item: Adobe Campaign
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

[Adobe Campaign] is being used by our Marketing team to target the prospect leads that may be interested in our products. [Adobe Campaign] is a good tool for Marketing Automation where you want to have customizations and get your marketing strategies implemented.

Pros and Cons

Email Designer
API
Reporting

Administration
UI

Return on Investment

Good ROI
Better reachability to leads

Alternatives Considered

Marketo

Key Insights

Do you think Adobe Campaign delivers good value for the price?

Yes

Are you happy with Adobe Campaign's feature set?

Yes

Did Adobe Campaign live up to sales and marketing promises?

Yes

Did implementation of Adobe Campaign go as expected?

Yes

Would you buy Adobe Campaign again?

Yes

Other Software Used

Marketo, Salesforce Marketing Cloud Email Studio, Marketo Sales Connect (toutapp)

Usability

Adobe Campaigns definitely have some room for improvement, like interactive UI and API ecosystem

Support Rating

One of the best support services that I ever had is from Adobe. The team is so well trained on the tool and give good recommendations to solve our issues or requirement.

Likelihood to Recommend

If you want to start with Marketing Automation for your Organization, Adobe Campaigns is one of the best tools in place to have all your Marketing strategies implemented and integrating with other systems

ACM...an impressive Marketing Automation tool

Software Version

Modules Used

Overall Satisfaction with Adobe Campaign