Adobe Campaign: A Solid Solution for Managing Integrated Campaigns Across An Organization
May 20, 2021
Adobe Campaign: A Solid Solution for Managing Integrated Campaigns Across An Organization
Score 8 out of 10
Vetted Review
Verified User
Software Version
Adobe Campaign Standard – SaaS
Modules Used
- Message Center
- Offers/Interaction Management
- Transactional Messages
- Landing pages
Overall Satisfaction with Adobe Campaign
We use Adobe Campaign across the Digital Marketing team, with Paid Search, Email Marketing, SEO, and Social Media. Campaign helps the teams to communicate effectively and coordinate aspects of campaigns like ad copy, emails, and keywords to focus on. Campaign also provides features that integrate with AEM personalization, which allows us to tailor the message for the specific customer we are targeting.
- Integrates well with AEM and third party apps
- Excels at personalization
- Helps coordinate all aspects of a campaign
- The UI can at times be difficult to navigate
- There is a strong preference (obviously) for other Adobe products. Better integration with other tools
- Not as many research-oriented opportunities
- Better CTR on many of our campaigns
- Ability to target a more accurate contact list
- More personalized content
Adobe Campaign is different from these products in that is much more all-encompassing and is able to manage more aspects of a campaign than these more singular-tracked platforms.
Do you think Adobe Campaign delivers good value for the price?
Yes
Are you happy with Adobe Campaign's feature set?
Yes
Did Adobe Campaign live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Campaign go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Campaign again?
Yes