A great tool, except for the UI
June 02, 2021

A great tool, except for the UI

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign v6/v7 – Hosted by Adobe

Modules Used

  • Message Center
  • Offers/Interaction Management
  • Transactional Messages

Overall Satisfaction with Adobe Campaign

Adobe Campaign is a perfect solution to manage all the parts in a project which relate with the interaction with potential customers and already clients. I used the platform a lot in the past year and the ease to use makes it perfect for a vast audience and needs. The fact that it gives you the possibility of so many tools integrated in one, well organised platform, it’s ideal.
  • Newsletter.
  • Distribution.
  • Mass marketing.
  • Simplification of workflows creation.
  • Remove some redundant functions.
  • Simplification of newsletter pages creation.
  • Reduced costs.
  • Less time consuming activities.
  • Easier workflows.
The platform is much more complex and much more suited for complicated applications. While Mailchimp is an easier all rounded solution for starters it doesn’t allow the system integrator to do customization of the workflows and more complicated tasks. I would say that in my experience I never had a chance to see a real competitor of Adobe Campaign. Still, I am unsure I would suggest it for small projects/people with less experience.

Do you think Adobe Campaign delivers good value for the price?

Yes

Are you happy with Adobe Campaign's feature set?

Yes

Did Adobe Campaign live up to sales and marketing promises?

Yes

Did implementation of Adobe Campaign go as expected?

Yes

Would you buy Adobe Campaign again?

Yes

The interface looks a little bit outdated. I am not really a big fan of this UI which orbit around the enterprise solutions of Adobe which is always the same but customised on that tool. The learning curve is quite steep and to find what you need you will for sure need some time to adapt. If the interface would be totally remade from the scratch for the special needs of this application would probably the definitive solution and be a killer app. Also considering the price tag I would say that this need feels even more urgent.
Yes, you can interact with Adobe, also it depends a lot in your level of partnership with them in which kind of support you can expect. But in general the platform have a huge userbase which makes the life easier, but unfortunately when you have for instance to prepare for a certification there is no real preparation except yours, yes, you could follow their courses, but they are too much time consuming and the concept of hours listening to someone explaining you step by step what to do it’s a little outdated.
It would be perfect to organise a mass market campaign, but totally wrong for managing single interactions with the customers. Still, one of the good thing is the possibility to customise the platform to your needs, even if in the last versions became basically not possible (for what I know).

Adobe Campaign Feature Ratings

WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
8
Landing pages
7
A/B testing
6
Mobile optimization
7
Email deliverability reporting
7
List management
5
Triggered drip sequences
5
Calendaring
7
Dashboards
7
Standard reports
4
Custom reports
6
API
7
Role-based workflow & approvals
8
Customizability
7
Integration with Salesforce.com
5
Integration with Microsoft Dynamics CRM
5